Advertising and marketing officially moved into the digital space and needs people with the right training and talent. If you enjoy writing and love technology, the Social Media and Digital Marketing program at Stautzenberger College could help you develop the skills necessary to work in this exciting industry.
Program length – 10 months
You'll learn to develop content, create and implement strategies and measure results. Curriculum covers technical skills involved with implementation, writing, and audience building, as well as communication and critical thinking skills.
This new and evolving discipline combines marketing, creativity, and technology. Professionals are needed in almost every industry and job titles include social media strategist, social media manager, social media specialist, community manager, digital strategist, and digital developer. According to Adweek.com, 90 percent of marketers are using social media for business. With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts.
The U.S. will need 37,700 new search marketing strategists between 2014 and 2024.1
1U.S. Department of Labor, Occupational Outlook Handbook, 2016-2017 Edition, Search marketing strategists, retrieved 4/26/16